“We believe that the better people sleep, the happier, healthier and more productive they are.”

Read the CEO’s statement

Key figures

Finance     People     Sustainability

Key figures

Finance     People     Sustainability

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Slide 1

Revenue1 (in € million)

1 In 2021, our stores were not completely open due to the (intelligent) lockdown for 14 weeks. In 2020, the impact was limited to two weeks.
2 EBITDA is defined as operating profit (EBIT) adjusted for depreciation and amortisation.
3 Net cash (/debt) is defined as cash and cash equivalents less interest bearing debt.

Gross margin

EBITDA2 (in € million)

Net cash (/debt)3 (in € million)

2021

2021

2021

2021

2020

2020

2020

2020

214.2

55.1%

33.2

38.0

207.5

55.1%

32.0

19.3

Slide 2

Number of employees

Age diversity

<30

30-50

>50

Gender diversity
Percentage of women

Gender diversity Management Board
Percentage of women

2021

2021

2021

2021

2020

2020

2020

2020

1,084

30%

38%

32%

44%

50%

1,124

24%

40%

36%

44%

50%

Slide 3

Promise

Promise

People

Product

Percentage of waste recycled

CO2 emissions in tonnes

Number of training hours per FTE

Percentage of more sustainable products

2021

2021

2021

2021

93%

6,237

16 hours

15%

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Slide 1

Revenue1 (in € million)

1 In 2021, our stores were not completely open due to the (intelligent) lockdown for 14 weeks. In 2020, the impact was limited to two weeks.

2021

2021

2020

214.2

207.5

Slide 2

Gross margin

2021

2020

2021

55.1%

55.1%

Slide 3

EBITDA2 (in € million)

2 EBITDA is defined as operating profit (EBIT) adjusted for depreciation and amortisation.

2021

2021

2020

33.2

32.0

Slide 4

Net cash (/debt)3 (in € million)

3 Net cash (/debt) is defined as cash and cash equivalents less interest bearing debt.

2021

2021

2020

38.0

19.3

Slide 5

Number of employees

2021

2021

2020

1,084

1,124

Slide 6

Age diversity

<30

30-50

>50

2021

2021

2020

30%

38%

32%

24%

40%

36%

Slide 7

Gender diversity
Percentage of women

2021

2021

2020

44%

44%

Slide 8

Gender diversity Management Board
Percentage of women

2021

2021

2020

50%

50%

Slide 9

Promise

Percentage of waste recycled

2021

2021

93%

Slide 10

Promise

CO2 emissions in tonnes

2021

2021

6,237

Slide 11

People

Number of training hours per FTE

2021

2021

16 hours

Slide 12

Product

Percentage of more sustainable products

2021

2021

15%

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How we create value

View the value creation
model of BBH

Case studies

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Slide 1

Shanice van de Sanden
When you’re a top athlete, both day and night matter

Perijn Hoefsloot
Better advice with Beter Bed

Jaap Westland
Bringing sustainable change to all that we do

Slide 2
Lineke Bernhard

Raphaële van Litsenburg
Good sleep is vitally important

Lineke Bernhard
Our dedicated online training centre for omni-channel excellence

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Slide 1
Perijn Hoefsloot

Perijn Hoefsloot
Better advice with Beter Bed

Slide 2
Shanice van de Sanden

Shanice van de Sanden
When you’re a top athlete, both day and night matter

Slide 3
Jaap Westland

Jaap Westland
Bringing sustainable change to all that we do

Slide 4
Lineke Bernhard

Lineke Bernhard
Our dedicated online training centre for omni-channel excellence

Slide 5
Raphaële van Litsenburg

Raphaële van Litsenburg
Good sleep is vitally important

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3 Strategic priorities

Read more about our
strategic priorities

3 Sustainability pillars

Read more about the
sustainable pillars

Download center

NOTE TO THE READER
This document is the PDF/printed version of Beter Bed Holding’s 2021 Annual Report and has been prepared for ease of use. The 2021 Annual Report in European Single Electronic Reporting format (the ESEF reporting package) is the official version. The ESEF reporting package is available at the Dutch Authority for the Financial Markets (AFM). In case of any discrepancies between this PDF version and the ESEF reporting package, the latter prevails.

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